More Travelers. Smarter Strategy.

A Tourism Marketing Agency Built for Destinations.

You’ve built a destination people love.
We just build the bridge that helps them find it. No fluff—just more visitors in your zip code.

Your team, just with a bigger toolkit.

We don't do fluff, jargon, or ego. We focus on what matters: your growth.

Data Driven

We are researchers at heart. We find the insights that matter without getting paralyzed by analysis. Actionable intelligence for real-world results.

Collaborative

Humble listeners. We integrate with your team, learning your business as if it were our own. No "ivory tower" strategies here.

Transparent

Honest and accountable. You’ll always know exactly what we’re doing, why we’re doing it, and how it’s impacting your bottom line.

Hardworking
Partners
By Your Side

We believe in the power of literally rolling up our sleeves. Søren Marketing was built on the idea that great marketing doesn't require complex buzzwords—it requires a deep understanding of your customer and a relentless drive to execute. Not to mention we love to immerse our team in your destination!
  • No Suits, Just Solutions: We focus on the work, not the presentation.
  • Honest Feedback: We'll tell you what's working and what isn't.
  • Shared Success: We celebrate your wins as if they were our own.
Meet The Team
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Our Services

Beautifully effective. Purposefully built. As a full-service agency, we specialize in the intersection of creative storytelling and data-driven strategy. Check out our capabilities below to see how we turn insights into impact.

SEO / AIO

Visibility is the difference between being a hidden gem and a top destination. Through Search Engine Optimization (SEO) and AI Optimization (AIO), we ensure your brand doesn't just appear—it dominates. By combining technical keyword strategy with content built for the next generation of AI search, we turn "searchable" into unstoppable.

Website Design

Your website is your destination’s digital front door. We build high-performance sites that don’t just look beautiful—they convert. By blending intuitive user experience with strategic storytelling, we transform your digital presence into a powerful engine for travel guide requests, mobile engagement, and organic growth.

Visual Identity

A great destination is more than a spot on a map; it’s a feeling. We create cohesive visual identities that capture the soul of your community and resonate with modern travelers. From logo systems to color palettes, we build the brand standards that ensure your destination is recognized, remembered, and respected.

Digital Transformation

The way travelers find and experience destinations has changed forever. We help you stay ahead of the curve by auditing your tech stack and implementing modern digital solutions. From AI integration to automated visitor workflows, we transform your destination’s backend into a streamlined engine for growth, ensuring you’re ready for the next generation of travel.

Booking Attribution

In the travel industry, the path from "dreaming" to "booking" is rarely a straight line. We specialize in closing the loop, using advanced attribution modeling to track every touchpoint. We move beyond simple clicks to show you exactly which marketing dollars are driving confirmed stays and ticket sales, giving you total confidence in your budget allocation.

Social Media

Social media shouldn’t just be a cost; it should be an investment. We move beyond vanity metrics to focus on the numbers that matter: cost-per-click, engagement time, and total ROI. By utilizing advanced targeting and high-impact creative, we put your destination in front of the right travelers at the exact moment they’re ready to plan their next trip.

Case Studies

Creative ideas are great, but results are better. We believe in total transparency, which is why we let our data do the talking. Explore how we’ve helped destinations across the country optimize their tech, reach new audiences, and drive measurable economic impact.

Tourism Brand Development

301% Increase in site traffic since launch
14% Increase in lodging spend by visitors
28% Increase in key event attendance

View Case Study

Tourism Website Design & Redesign

17% Increase in mobile engagement
196% Increase in travel guide requests
16% Increase in organic search traffic

View Case Study

Tourism Visual Identity Creation

The new visual identity delivers a rich, meaningful design that resonates with visitors and community members, creating a compelling and cohesive brand presence for Vernal, UT: Dinosaurland.
View Case Study

Tourism Digital Transformation

87% Increase in website traffic
395% Increase in travel guide requests
7% Increase in visitor spend

View Case Study

Tourism Booking Attribution

57% Increase in paid search ROI
181% Increase in bookings from Google
58% Increase in site booking conversions

View Case Study

Tourism Social Media Advertising

51% Decrease in average cost per click
1,042% Increase in social advertising ROI
41% Increase in engaged time on website

View Case Study

What Our Partners Are Saying

“New company, epic knowledge. What if you could work with a company full of people with long term practical experience coupled with the latest state of the art digital marketing techniques? Well, that's what Soren offers. Our old company did a good job with our digital identity, but these guys are next level!”
Lance Syrett Ruby's Inn
“Love, love, love Soren Marketing. Best agency ever! They are great to work with and they really know their stuff. Having them has made my life so much easier.”
Amy Myers Richfield Utah
“This year our State Park, This Is The Place, needed re-branding, a new website, SEO expertise . . . basically a burn it and build it redo! We chose Soren (Paul, Cody, Randy and Chad) because we saw firsthand the incredible results other businesses achieved from Soren’s expertise. After one meeting with this dynamic team, we knew it was a match."
Tresha Kramer This Is The Place

The Shift from Search to Recommendation

The Evolution of Discovery

SEO Gets You Found

Traditional search provides a list of links. We optimize for the initial discovery phase, ensuring you appear in the "blue links" that users scroll through.

  • Keyword Rankings
  • Backlink Profiles
  • Page Load Speeds

AI Gets You Chosen

AI provides direct answers. We ensure your brand is the definitive recommendation in the neural network, bypassing the list and becoming the answer.

  • LLM Optimization
  • Contextual Authority
  • Conversational Presence

Our AI Framework

01

AI Visibility Audit

We analyze how LLMs perceive and cite your brand. Detailed reports on your current visibility score across ChatGPT, Claude, and Gemini.
02

Content Structuring

Optimizing technical architecture and semantic data so AI models can easily ingest and reference your high-value information.

03

Authority Optimization

Building the "Trust Signals" that modern neural networks look for when deciding which brands to recommend to users.

Stop Guessing.
Start Optimizing.

Don't get left behind in the old world of blue links. Get your comprehensive AI Visibility Score today and see where you stand.
Check Your AI Visibility Score

Meet the team.

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Data / Strategy

Chad Taylor

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Account Manager

Cody Draper

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Creative / Design

Jen Contreras

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Content Manager

Jessica Powell

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Paid Media Manager

Marissa McLelland

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SEO Manager

Megan Shockley

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Creative / Design

Paul Jewkes

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Account Manager

Randy Rhodes

Stop Guessing.
Start Optimizing.

Don't get left behind in the old world of blue links. Get your comprehensive AI Visibility Score today and see where you stand.